A Scientific Take on Viral Marketing (with 7 Classic Examples)


In defining viral marketing, many creative descriptions have been put forward.

At its core, viral marketing is simply the “spread of an idea” that helps market your business or cause. It’s putting material out there that by its very nature attracts attention and discussion.

Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of viral content.

Below, I’ll dissect some of my favorite research from an associate professor at the Wharton School of Business, as well as examine some classic viral marketing examples to see what lessons can be had from campaigns that managed to spread far and wide.

Best Practices in Viral Marketing?

As much as many marketers try to tackle this topic sans-question mark, I’m here to tell you that there really is no way to make something go viral.